The idea of maintaining customer loyalty has been around since the dawn of time.
Yet, in the age of social media and content creation – it looks to have been put on the back
burner in exchange for likes, follows, and other surface level interactions.
This unfortunate for long-term brand building however, as you end up losing a lot of what
actually makes posting online valuable – the connection.
How Inspiring Customer Loyalty Helps Your Online Brand
It would be perhaps a little too obvious to restate the idea that you should get people to like you.
But why exactly is it such a shame to leave that on the table?
What are you missing out on by not building a cult-like community around your brand?Well when we think about it, we have more ways than EVER to consistently communicate with
our target market.
Whether that be through email lists, subscriptions, livestreams, and other forms of content – you
have more opportunities than ever before to communicate with your audience.
This allows you to CONSTANTLY be nurturing leads and building relationships
Nurturing Leads to Build Customer Loyalty
When we think about customer loyalty, the best way to foster relationships is to continuously
provide your followers with free value as much as possible.
Whether that be through valuable content creation, insightful livestreams that answer your
follower’s questions – whatever it is that YOU do best to share your knowledge with others, do
it.
In that process, you’ll actually build long-term loyalty and create a following that cares about
you as the brand.
This will build customer loyalty over time, and allow you to be significantly more profitable with
a smaller total following.
There are plenty of creators with large followings that DON’T end up making a lot of money
because they simply don’t have customer loyalty.
On the flip side, there are plenty of people with small followings that do very well (sometimes
even a fulltime income) simply by inspiring their customers and supporters to be loyal to them
over time.
