Recently, I had the privilege of being able to interview Coach Kassem Hanson, founder of N1 Education.

He is one of the smartest personal trainers I’ve spoken with, and has built a phenomenal brand off of it.

In our full 2 hour interview, we talked a lot about the nuances of marketing, training, and how to blend fitness with cohesive brand building.

I’d like to share a particular highlight from it about dealing with polarization on Instagram Reels particularly, as well as discuss Kassem’s journey with creating his brand.

Here is his Linkedin for those interested: https://www.linkedin.com/in/kassem-hanson/