Recent Blog
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How to Market and Deal with Polarization in the Fitness Industry
Recently, I had the privilege of being able to interview Coach Kassem Hanson, founder of N1 Education. He is one of the smartest personal trainers I’ve spoken with, and has built a phenomenal brand off of it. In our full 2 hour interview, we talked a lot about the nuances of marketing, training, and how
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Why Videos Actually Go Viral (It’s not what you think)
We’re commonly told that videos go viral for certain reasons, like being “controversial” or “shocking”, but in reality, that doesn’t always add up. There are plenty of people on TikTok or Instagram that make controversial videos or disseminate egregious opinions about things and end up, well… talking to a wall. So how exactly do you
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How Short-Form Content Has Impacted Lead Generation for Local Businesses
Over the past few years, short-form content has proven itself to be one of the most valuable avenues to break into, especially if you are an upcoming small business or looking to generate more local leads. One of the most important components of building a business is being able to ensure your clients are being
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How Customer Loyalty Actually Affects Your Business
The idea of maintaining customer loyalty has been around since the dawn of time. Yet, in the age of social media and content creation – it looks to have been put on the back burner in exchange for likes, follows, and other surface level interactions. This unfortunate for long-term brand building however, as you end
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How I Used TikTok to Get on Dr. Phil Primetime
It’s commonly said that going viral on TikTok is a matter of time. While oftentimes that’s true, there’s merit in sometimes trying to be a little bit more deliberate with your actions. That’s been my gameplan over the past couple of years on TikTok, and has allowed me to get over 25,000,000 views in the